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Fundamentals of Merchandising:
What You Must Know to Maximize
Sales and Profits
Seminar Highlights
• What makes up Gross Margin
The difference in Gross Margin Dollars vs. Gross Margin Percent
• Understanding the Stock-To-Sales Ratio
• Managing Inventory Flow
• Editing Merchandise Classifications for Maximum Sales
• Determining Markup
• Should Markdowns be Planned
• Making Merchandise Consistent with Marketing
• Targeting the Right Customer for Your Business
• How to Negotiate Better with Suppliers
• Establishing a Proper Retailer-Vendor Partnership
Who Should Attend
• Store Owners; Managers of Stores
• Any Buyer with Responsibilities for Merchandising
• Non-merchandising Personnel and Suppliers who want to
Understand the Function of Merchandising
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